Product Development & Creative Strategy Expert
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Affinity Diagramming is a business process used for idea generation. During the process you create large quantities of data including, ideas, opinions and problems.
The process was created by Japanese anthropologist Kawakita Jiro during the 1960s.
Yes, because the process generates a wealth of ideas in a relatively short amount of time. The process is easy to conduct and quickly implemented in any organization.
A minimal budget will do. If you already have a whiteboard and markers, you can probably cover the cost of materials for a group of up to 10 participants for under $50.
Conducting an Affinity Diagramming session with 2 idea generation sessions, 2 sorting sessions and 1 voting session will generally not take more than 1.5 to 2 hours from start to finish.